Pay-Per-Click Examples

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Pay-Per-Click Examples of Search Engine Optimization

Pay-Per-Click Listings

As a result of plummeting banner ad rates, many search engines and portals are now offering “pay-per-click” listings. Advertisers pay on a per visitor basis, only for the key phrases they wish to bid on. Placement is given to the highest bidder.

Pay-per-click listings were only available on one engine just nine months ago. Pay-per-click listings are now available on fifteen of the twenty largest engines.

Key points for Pay-Per Click Listings

  • You only pay for actual visitors to your site.
  • Considered by many to be the most efficient form of advertising.
  • Pay-per-click now reaches over 75% of U.S. internet audience.
  • You have complete control over your audience, based on the search term they use. This allows for extremely targeted advertising.

We submit applicable words and phrases to these engines on your behalf paying close attention to getting the best placement for the lowest cost.

Pay-per-click listings currently appear on:

AOL Internet Explorer Netscape
Lycos Excite
Askjeeves Altavista Findwhat

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Why is position important?

Search engine traffic is the #1 referrer of new online customers. In fact, 55% percent of all internet purchases start with a customer clicking on a search listing. Only 9% of customers start by clicking a banner ad.