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Search Engine Listings
Organic search results are largely determined algorithmically. Search engines have swarms of web page reading robots called spiders that ‘read’ and categorize the content of your web pages.
Instead of paying for a particular position, organic results are determined by how well the search engine matches the content on your pages to a particular search term or search phrase.
Why is position important?
Search engine traffic is the #1 referrer of new online customers. In fact, 55% percent of all internet purchases start with a customer clicking on a search listing. Only 9% of customers start by clicking a banner ad.